Our most recent self-promotional campaign was a big success. We started with a simple postcard mailer, and distributed it to a targeted list of small businesses, both customers and prospects.
Below is a sample of what the mailer looked like:
The postcards were mailed on March 11, 2010, and in two weeks time we had received nearly 40 responses. Of those 40 responses, we set appointments to meet with 9 people. If any one of those 9 choose to utilize our cross-media marketing services for their company, our campaign will pay for itself. The results have been great thus far, and we hope for greater results when we mail our follow-up postcard in April.
